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ELECTION REJECTION: NETWORK NEWS SLUMPS; VIEWERSHIP FADES (Drudge Report)

The Obama-McCain match-up is proving to be a lackluster election ticket for the Big 3 network news programs, according to NIELSEN MEDIA RESEARCH.

As the shouting from the trail and the frantic spinning from the anchor desks intensify, the audience is voting with their remotes.

All 3 evening news shows experienced audience drops year-to-year for the week of Oct. 13-19, 2008.

CBSNEWS w/ Couric shed a half a million viewers, falling from 6.4 million to 5.9 million; ABCNEWS dropped from 8.1 million to 7.6 million; NBCNEWS slumped from 8.2 million to 7.8 million.

Article
here.

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EMFK: Viewership is down because most Americans believe they're in the tank for Obama. Just a hint of non-partisan coverage would have furthered the dialogue in this country, but they refused. Their premature coronation of Obama is beginning to backfire.

Will they never learn? No.

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